With any successful store, in order to make money, you have to sell the product. You need to drive business. It really comes down to how to set up your displays and advertise your product that draws in customers. How does your storefront look? With grocery stores, in particular, you must take advantage of the point of purchase display. At Eco GM, one of the best printing companies in Miami, we can help get you the POP display you are striving for that will make customers stock up on your merchandise.
What Is The Point?
A point-of-purchase or POP display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or other location where the purchase decision is made. More commonly abbreviated to POP by retailers and grocers, this can be one of the most underutilized tools in retail grocery stores.
POP has become a staple strategy for manufacturers. Most vendors will have some sort of POP material they can provide for free use in retail stores. This material will highlight the product and draw the customers’ attention to it, which is essential in a retail store crammed with similar merchandise.
POP displays can be as simple as a sign or as elaborate as a display carton. For example, a store may use a “shelf talker,” which is a sticker stuck to the end of the shelf to draw attention as the customer walks down the aisle of a grocery store. This is a small visual item. Or they may create a full display where the vendor’s products are merchandised inside it. Think of a free-standing display with the vendor’s branding on it, with only its merchandise on display inside.
Types of Point of Purchase Display
The most elaborate POP is a vendor shop. This is basically a store within a store idea. This means a vendor places a section in the retail store that sets its merchandise apart from the rest.
The most important part of Point of Purchase displays is the signage. One research study conducted by Brigham Young University found that displays with signs outperformed displays without signs by 20 percent. That means that sales of the items with signs were 20 percent higher than the sales of the times without signs.
Something more exciting was the fact that regular priced merchandise outperformed sale or clearance priced merchandise by 18 percent when it was signed, and the sale items were not. This is only because signs as part of a POP display draw attention to the items. When the customer takes notice, they tend to buy.
Signs can take the form of hanging displays and posters, or they can be mounted on store shelves. As long as the signage does not interfere with or annoy the customer, they are a great way to draw attention to a new product, or one that’s on sale, as well as seasonal items.
Think of signage as a silent salesperson. It can keep a customer in a store and interested when the store is busy, and the salespeople cannot get to them. When you consider that about 70 percent of retail purchases are not decided until the customer actually is in the store, it is clear what impact something as simple as a POP display can have.
Call One of the Best Printing Companies in Miami
When it comes to point of purchase display signs and displays that are effective, we offer the best services. At Eco GM, our graphic design will leave your company feeling as though they are represented the way they deserve. Call us today for more information. You can trust our large format printing services. We are one of the best printing companies in Miami.